Friday, 13 February 2015

City Council must say NO to Telus Gardens new giant screen application: Concerned residents insist

City Council must say 'NO'
to Telus Gardens new giant screen application
‘Application to Amend Sign By-law - 520 West Georgia Street’ 

Be sure to send your comments to City Hall before February 18:

Download the PDF flyer here
Here’s why:
  • Telus’ new proposed giant video screen is only two blocks away from the closest residential high-rise building (amongst others). In Telus’ own application, when addressing line-of-sight, Telus admits that ‘The Hudson’ at 610 Granville is only 176 meters away. Scores of families will suffer.
  • Telus is favouring corporate interests over family interests, this despite the pain and suffering that Telus has caused and is still causing to thousands of families living near Telus’ screens at BC Place. Screens and homes simply don’t mix under any circumstances, even when care is taken to mitigate the effects – Have we learned nothing?
  • Telus is misleading the public by claiming that the new giant screen is “only viewable in low light conditions” (which is incidentally the most invasive time of day for nearby residents). However, in Telus’ own application, Telus admits that they intend to run the screen during several daytime events such as the Sun Run.
  • Telus is misleading the public by claiming that the new giant screen will not feature advertising. All that will be required for Labatt to feature Budweiser ads (for example) will be for Telus to rent a single office at Telus Gardens to Labatt. In Telus’ own application, Telus admits that they intend to allow “brand recognition” (which precisely means advertising) on the screen for tenant businesses at Telus Gardens.
  • In the year 2015, no-one uses outdoor video screens to learn about community events – one would have to stand there staring and waiting for 15 minutes to glean anything valuable. The vast majority of people use their smart phones or they listen to the radio, while others use the internet at home. People without internet or radio access are generally made aware about upcoming events at the community centres that they frequent.
  • Telus is misleading the public by claiming that the intensity of the new giant screen will be “lesser than that of a handheld smartphone or laptop” by using the measure ‘nits’ to describe light intensity. What Telus is failing to explain is that ‘nits’ are a measure per square meter and so the bigger the screen the bigger the disturbance.
  • Telus is misleading the public by claiming that the disturbance caused by the new giant screen will be “exactly the same as that of normal lights from an office building”. This is patently ridiculous given that video screens themselves are dynamic (i.e. they move and flash) and are designed to draw your attention. Why else would anyone install a projection device on the outside of an office tower if not to draw people’s attention?
  • Exposure to flashing and dynamic (i.e. moving) video imagery must remain a voluntary activity for residents living in residential buildings nearby, not something that they are held captive to nightly.
  • Council recently passed a motion seeking a reduction in superfluous outdoor lighting in Vancouver. Telus’ new proposal flies directly in the face of this unanimously supported Council motion.
  • Telus has shown utter contempt for the City of Vancouver’s bylaws at BC Place where they continue to operate and earn the advertising revenues from their giant outdoor video screens. In 2012 the Mayor and Council unanimously passed a motion demanding that the BC Place screens be brought into compliance but Telus has ignored this request for three years. Companies that act deplorably should not be, and cannot be, granted special permissions by the City. 

Listen to the radio show discussing Telus's new giant screen